Social media can be used for a variety of purposes, however with so many different platforms & heavy competition on all of them, it can be difficult to set your brand apart. Social media gives you a unique opportunity to reach your target audience and build your brand.
1: Know Your Audience
Social media starts with people and you can't be successful if you don't know Who it is you want to have a conversation with. How will you know what content you should write, tweet, post, pin and +1 on Google if you don't know who you are writing for? You must know who your audience is, who you are and how you can help solve their problems. Your goal each day should be to inspire your audience, create good will or entertain, so your need to know the tone the content needs to be presented in. Gather analytics, look at demographics & create user personas to help you analyze how you best connect with your audience.
2: Learn How Each Platform Works
Every social media platform is different — consider these unique aspects of each one.
- Different audiences are on different platforms
- Facebook is good for general information, updates, and promotion
- Twitter is good for short, concise messages, live updates of events, and up-to-date information
- LinkedIn is great for building professional connections
- Instagram can be another option for showcasing photos and images that build brand message
3. Quality Over Quantity
Quality content builds trust and is engaging. Social media is meant to be engaging and social, so more engagement on social media can translate into increased brand awareness, & higher traffic to your website. People are searching for authenticity in interactions with Brands that leads to craving more meaningful interactions. Create these interactions by creating content or services on your website that are genuine to your brand & fun.
4. Engage Intelligently
- Be professional. Follow professional guidelines regarding advertising, solicitation, client confidentiality, and other ethical considerations
- Always respond with information that is useful and original
- Keep calm and never berate, belittle, or insult your social media followers
- Engage negative reviewers and comments with tact
- Don’t mix personal beliefs and opinions in your interactions
5. Use Social Media Management Tools
- HootSuite: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
- Buffer: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
- Sprout Social: Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting. Sprout Social also provides customer relationship management (CRM) features.